Brand identity
We have big ambitions and create personality-filled collections. We focus on these three pillars to express our brand identity:
Stores
Our stores are never unnoticeable, catching shopper’s eyes wherever they’re located.
Stores are the most important physical touchpoint, where our customer can experience our brand to the fullest. We always aim for our stores to be situated in prime locations that ensure brand visibility and the right positioning for our target group.
When you enter our stores, you immediately feel the welcoming atmosphere. The stores are designed to make our collections the full center of attention: a clean and sophisticated design dipped in our signature pink, with accents of luxurious materials like marble, terrazzo, and wood.
We guide our customers through our collections by assisting them in creating silhouettes that match their personality. You can always expect a personal service with the customer at heart.
Visual merchandising
As our collections are rich and bold, we believe strong visual merchandising is key. When creating a collection, we work with themes to ensure the creation of full silhouettes. Our visual merchandising plays with these themes during the season, coming up with new looks every two weeks. This enables us to show our wide offering of products and the endless mix and match possibilities to the customer.
Our store windows are always designed to evoke an emotion. They give us the opportunity to tease and surprise our customers frequently. You can expect statement pieces combined with basics, an explosion of prints and colors and quirky accessories to top off our window play.
Graphic identity
We choose neutral, timeless, premium graphic design to fully support our strong and colorful imagery. The combination of these two create an iconic visual communication.
These key elements are also extended to all other brand materials such as packaging, store materials and other brand elements.
